Somehow Productions

When I was in graduate school, I worked part-time for a small advertising agency as a writer. It was the best job I ever had. The agency created advertising campaigns for the division of Hewlett-Packard that makes color print cartridges for inkjet printers. My job was to come up with as many projects as I could imagine making on a color printer with a very basic graphics software program. Then I had to write the instructions for how I made them.  For three years, I went to work and played all day. I made cards, napkins, iron-on T-shirt transfers, mobiles, stickers, playing cards, anything and everything.

At one point, I wanted to print fold lines on colored sheets of paper to help those new to origami get the hang of the folding art more easily. I found a book of origami projects and tackled the most difficult: an elephant. After struggling through the first six steps, I was incredulous to read number 7: “It is helpful to open out the back edge of the pocket to create a large 3-sided pyramid, then invert point E and somehow revert the pyramid back to the 2D shape in Step 8.” Somehow? Since when do instructions include the word “somehow?”

I had an epiphany about life just at that moment. “Somehow” is the black box of how things happen in life. One sets out on a path of intention hoping for the best and somehow something happens. One cannot explain it. It just happens…somehow.

{ 2 comments… read them below or add one }

Doug April 6, 2010 at 9:34 am

What a fantastic story and a great name.


Lisa Pineau May 7, 2013 at 12:02 pm

Only Japan acknowledges openly that somehow happens personally, mysteriously. In a group culture, this is amazing.


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